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Actuate is a modern-luxury menswear label structured on the basis of identity. During the summer of 1990 in New York’s Tribeca neighborhood, a lifestyle was discovered that has inspired the brand into what it is today. The importance of growth, positivity, and excellence drives our mission to create value in the life of those who share these views and aspirations for elevated living. 

The design perspective is influenced by a passion for art, complemented by Industrial and Italianate architectural themes. This conveys a style-conscious, appropriate image that’s simultaneously classic and contemporary. Founded on innovation, craftsmanship and identity, each collection is designed with the finest fabrics and high-end materials. The end result: a tailored aesthetic with timeless sensibility.


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